From until when cigarette advertising on television became prohibited , television advertising was an important component; the commercials would begin with actors dressed in period costumes re-enacting the early 20th century anecdotes in comedic fashion, followed by a glamorous modern-day model, smoking the product while proudly dressed in the latest fashions, accompanied by "You've Come A Long Way, Baby", which in the commercials was an up-tempo, catchy pop-rock jingle:.
You've come a long way, baby To get where you've got to today You've got your own cigarette now, baby You've come a long, long way  . The "Find your voice" ad campaign was criticized for being offensive to those who have lost their voices to throat cancer as a result of smoking,  especially in light of the well-publicized laryngectomy of Janet Sackman , a former model for another cigarette brand.
It has also been suggested that it urges smokers to disregard health warnings. The Leo Burnett advertising agency handled the Virginia Slims account throughout most of the product lifetime. From its inception until , Virginia Slims saw a steady increase in market share to 1.
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With the introduction of Lights in , the market share increased to 2. Other packings, including s, Ultra Lights, and Superslims helped push the market share to a peak of 3. With increased competition from other brands, notably Capri and Misty, the brand lost ground but stabilized at around 2.
Since then, it has lost about 0. This slow but steady decline is expected to continue, since the brand is no longer heavily promoted.
Despite this, brand loyalty is well above average, and is still one of the highest in the industry. This sponsorship is sometimes credited for the growth and success of women's tennis during the s and early s. Virginia Slims also sponsored the Virginia Slims Circuit , a tennis tour consisting of a group of originally nine female professional players.
The players, dubbed the Original 9, rebelled against the United States Lawn Tennis Association USLTA due to the wide inequality between the amount of prize money paid to male tennis players and to female tennis players.
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The tour was sponsored by Virginia Slims. This independent women's professional tennis circuit provided more equal [ clarification needed ] prize money than had been provided previously by the USLTA and other organizations. Virginia Slims also briefly sponsored the Virginia Slims of Richmond , a now defunct WTA Tour affiliated women's tennis tournament held in and from to It was held in Richmond, Virginia in the United States and played on indoor carpet courts. You've Come a Long Way, Baby is the name of the second album of the electronic musician Fatboy Slim , released in The episode is as follows: After catching Mambo with a cigarette in his mouth, Bernice challenges the tobacco industry on the floor of Congress.
During testimony she is invited to a tobacco plantation by Walt Evergreen voiced by Jim Varney —president of an unnamed tobacco company—which does not go well for the family. Note: This episode carries a tag dedicating it to Joe Camel. Superslims are 21mm in circumference and are smaller in diameter than other Virginia Slims varieties. From Wikipedia, the free encyclopedia. Female's perceptions of slim, coloured, aromatized and capsule cigarettes". Health Education Research. Retrieved Advertisement Gallery. Tobacco Control. The New York Times.
Campaign for Tobacco-Free Kids. Christian Science Monitor. Yahoo Sports.
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Note: Always review your references and make any necessary corrections before using. Pay attention to names, capitalization, and dates. Description: Tobacco Control is an international peer review journal covering the nature and consequences of tobacco use worldwide; tobacco's effects on population health, the economy, the environment, and society; efforts to prevent and control the global tobacco epidemic through population level education and policy changes; the ethical dimensions of tobacco control policies; and the activities of the tobacco industry and its allies.
Coverage: Vol. Moving Wall: 3 years What is the moving wall? Terms Related to the Moving Wall Fixed walls: Journals with no new volumes being added to the archive.
Absorbed: Journals that are combined with another title. Complete: Journals that are no longer published or that have been combined with another title.
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To estimate the value of more generic merchandise, several items were obtained and compared to retail merchandise. Local merchants and smokers appraised the value of apparently unique merchandise. Participants — Local merchants and smokers. Main outcome measure — The rebate value of proof-of-purchase coupons. The new continuity programmes usually offer theme oriented merchandise "branded" with cigarette emblems.
The new programmes introduced novel smoking incentives, such as team smoking events. Incidental observations suggest that coupon values do not fully predict the popularity of a programme.